← All work03 / 05Wine · Enotourism
ROOT Winery
The visit became the product.
on Google and on Airbnb. Every guest review, five stars.Google Maps and Airbnb · September 2026
Enotourism is the trend. In Marche, few know how to do it.
What guests say
Every review five stars · Google Maps and Airbnb, September 2026
A guest from the NetherlandsAirbnb
The best picnic I have ever had.
A guest from the United KingdomAirbnb
What a great tour, and the buggy ride followed by the picnic made it that much more special.
A guest from BelgiumAirbnb
Waaw, deze ervaring heb je nergens anders!
“Wow, you won’t find this experience anywhere else.”
Everyone in Marche says there are no tourists. Ours came from four continents.
- Australia
- United Kingdom
- South Africa
- Netherlands
- Belgium
- Germany
- Austria
- Brazil
Many of them came to Marche for the first time, because of ROOT.
Awards
Migliore Cantina Emergente delle Marche
ROOT Winery, in its first year of salesDECANTO · 2026
Double Gold
Cru Spontini 2023Gilbert & Gaillard · 2026
90 Points
Cru Spontini 2023Gilbert & Gaillard · 2026
Gold
Apiana 2025Gilbert & Gaillard · 2026
90–92.9 Points
Cru Spontini 2023The WineHunter Award · 2026
Brand architecture & creative concept
Past and future in one identity.
I built ROOT around the idea of balance: organic viticulture and minimal intervention, classic grapes and contemporary styles, the land’s history and a new generation of wine drinkers. Two intersecting circles in the logo symbolise that meeting. Two product lines bring the idea to life.
Together, positioning, product architecture and visual language form a distinctive, coherent brand.
Line 01
Cupola
Featuring the dome of St Peter’s Basilica, Cupola expresses time, craftsmanship and depth.
Line 02
Gaze
Inspired by Paolo Sorrentino’s visual style, Gaze reimagines the Pope’s gaze through AI. The image carries a playful twist and a clear message: even the most conservative industries have room for innovation in communication.
Hover a bottle to see its label
The live brand
A modern winery. Built with a business mindset.
From consumer insight and brand strategy to Shopify and AI, ROOT brings modern business tools to organic winemaking, with the personal commitment of founders living their dream.
rootwinery.it ↗The case in three lines
The problem
A new winery with no marketing budget and no intermediaries needed word of mouth and direct revenue.
The move
Make the visit the product. Guests drive the hills of Maiolati Spontini by off-road buggy, stop at the oldest parcels and reach the tasting table already attached to the place.
Why it pays
One format feeds direct sales, social content, guest and influencer visits and press. Google and Airbnb both rate it 5.0.
What I did here, you can order
Next case
Fanagoria